Data & Audience Consultant, Mindshare_Greenhouse

2019 - Present

Advising clients on their first party data and creating an audience strategy. Starting with a data maturity analysis following up with an audience workshop.

Digital Strategist Unilever, Mindshare

2018 - 2019

Advising brands in how to identify, capture and activate their target audiences. I helped creating a framework to align marketing objectives with communication KPIs.

Digital Lead Unilever, Mindshare

2017 - 2018

Part of the digital transformation team at Unilever to help grow the digital team from 2 to 25 digital specialists.

Digital Manager, Mindshare

2014 - 2017

Responsible for the tactical planning, optimization and evaluation of digital campaigns for Volvo, Ford & Kimberly Clark.

Digital Executive, GroupM

2013 - 2015

Responsible for the execution, optimization and evaluation of digital campaigns for Volvo, Nike & Holland Casino.

University of Amsterdam

2007 - 2013

Bachelor & Master degree in Communication, Persuasive Commnunication

Amsterdam University of Applied Sciences

2004 - 2007

Mechanical & Industrial Engineering

Marketing Tech

Google Analytics, Facebook Business Manager, Adobe Marketing Cloud, Relais42, DV360, Sizmek, Celtra, Atlas, etc.

Software

Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Edge), Final Cut Pro, Microsoft Office, etc

Languages

Dutch, Englisch, German, French, HTML, Javascript & PHP